FIGHT
THE
POWER!

intercapitalised

LOVE and PEACE

uppercase

WAR
IS
OVER!

lowercase

if
you
want
AT ITS MOST BASIC, ACTIVISM MEANS ACTION TAKEN TO CREATE SOCIAL CHANGE. CLEARLY, THIS IS VERY VAGUE. WE PROBABLY ALL AGREE THAT ATTENDING A CLIMATE PROTEST IS ACTIVISM, BUT WHAT ABOUT VOTING? BUYING ORGANIC FOOD? CHALLENGING POWERFUL PEOPLE IN YOUR WORKPLACE? ALL OF THESE THINGS HAVE BEEN USED AS TACTICS TO CREATE SOCIAL CHANGE, BUT ARE THEY ACTIVISM?
WHILE POVERTY PERSISTS, THERE IS NO TRUE FREEDOM.
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Info


Background

Central Avenue was initially drawn from archival images of a hand-painted Victorian signage system. We intentionally developed it so as to keep its idiosyncrasies intact.

It’s the imperfections that give this typeface its impact. There are plenty of super-clean, precise condensed sans-serif typefaces out there, but this is not one of them. Use it at scale. Use it loud.

Designed by

Hamish Makgill and Luke Charlesly

Available from

Colophon Foundry

Released

2015
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