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TYPEFACES CUSTOM TRIALS INFO Licence
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Rogue Oat

Rogue Oat needed to stand out in the crowded alternative milk market, where shelf presence can make or break a startup. Working within startup budget constraints, we focused our efforts on creating a bold, custom typeface that could carry the weight of their entire brand identity.

The design balances playful character with commercial viability, giving Rogue Oat a confident, recognizable brand voice from day one.  
Taking things a step further, we designed 'bounce' and 'shadow' versions of the typeface to add extra expression and energy. This typographic toolkit gave them both an ownable asset and the versatility to grow their visual identity alongside their business.
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