Rogue Oat
We designed a typeface for Rogue Oat – an oat milk start-up. They knew that launching into a booming sector as competitive as the alt-milk one required a bold and distinctive brand identity – one that is impossible to ignore and will set the business apart.

The ambition of the brand is to grow steadily. So our challenge was to create the most impact without stressing them financially. We decided to design a bold and playful custom typeface that gives the brand instant recognition and enormous versatility.
Taking things a step further, we designed ‘bounce’ and ‘shadow’ versions of the typeface to add extra expression and energy.
Rogue Oat
Rogue Oat