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Family overviewAuguste Overview
Serif Light
Serif Regular

Serif Medium
Serif Bold
about

Auguste began as a chance encounter with the lettering on an old ceramic bottle, where years of use had beautifully degraded its stenciled surface. 

What started as a faithful recreation of this artifact evolved into something more ambitious: two distinct type families that honor the original's curious blend of serif and sans-serif qualities. Auguste Sans and Auguste Serif each build upon the source material's character while developing their own strong identities. They share core DNA that allows them to work seamlessly together or stand confidently apart.

Auguste Serif comes in four carefully crafted weights – Light, Regular, Medium and Bold – making it equally comfortable in body text or scaled up for impactful display use.
technical

Designed by: Hamish Makgill and Luke Charsley
Year: 2021
Glyphs: 515 
Encoding: Latin Extended

File Formats: OTF, WOFF, WOFF2

Version: 1.0
Source material
Fauchon vinegar bottle
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Cybernetic
matrices
auguste serif • lightlight
Vision was thereafter
fully corrected with
lenses for all time.
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Paiutes
.034
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16mm Synergetics
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CHILD'S
DISCOVERY
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Simple patterns emerge from complex systems naturally, revealing inherent relationships.
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Knowledge
flows
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Tools that aid this process are promoted here.
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The creative mind requires both freedom and constraint, working within established patterns while discovering new possibilities for expression and understanding.
auguste serif • mediummedium
The path to understanding comes through direct experience, not through conversation alone. We must recognize that while the world appears chaotic, patterns emerge naturally through careful observation and thoughtful design. As creators and makers, we have the power to shape these patterns, to find meaning in complexity, and to build tools that transform how humans interact with their environment. The process requires both freedom and constraint, working within established forms while discovering new possibilities. Through this delicate balance of order and creativity, structure and spontaneity, we begin to see that everything is already connected - we simply need to reveal the inherent relationships.
auguste serif • regularregular
The path to understanding comes through direct experience, not through conversation alone. We must recognize that while the world appears chaotic, patterns emerge naturally through careful observation and thoughtful design. As creators and makers, we have the power to shape these patterns, to find meaning in complexity, and to build tools that transform how humans interact with their environment. The process requires both freedom and constraint, working within established forms while discovering new possibilities. Through this delicate balance of order and creativity, structure and spontaneity, we begin to see that everything is already connected - we simply need to reveal the inherent relationships.
auguste serif • lightlight
The path to understanding comes through direct experience, not through conversation alone. We must recognize that while the world appears chaotic, patterns emerge naturally through careful observation and thoughtful design. As creators and makers, we have the power to shape these patterns, to find meaning in complexity, and to build tools that transform how humans interact with their environment. The process requires both freedom and constraint, working within established forms while discovering new possibilities. Through this delicate balance of order and creativity, structure and spontaneity, we begin to see that everything is already connected - we simply need to reveal the inherent relationships.
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