Family overview

Mix Thin    
Mix Light     
Mix Reguar
Mix Medium
Mix Bold
Mix Extrabold
Geometric Thin Geometric Light Geometric Regular Geometric Medium Geometric Bold Geometric Extrabold
Humanist Thin Humanist Light Humanist Regular Humanist Medium Humanist Bold Humanist Extrabold
about

Apta is a contemporary sans serif that celebrates the fascinating middle ground between humanist and geometric type design.

Born from a study of post-Johnston sign-makers' alphabets, it explores the natural affinity between these seemingly opposing styles. The typeface is built on classical Roman proportions but employs a strict mono-linear construction with vertically cut terminals – where shoulders meet stems in crisp, engineered joins. This systematic approach creates a rhythm of recurring apertures that bring warmth and flow to an otherwise mechanical framework.

Apta comes three families – Mix, Geometric and Humanist – and in six weights with corresponding italics, while its OpenType features include stylistic alternate sets that let you dial between the other families and hybrid characteristics. This allows the typeface to adapt to different contexts while maintaining its core identity.
technical

Designed by: Hugh Morse 
Year: 2022
Glyphs: 688 
Encoding: Latin Extended

File Formats: OTF, WOFF, WOFF2

Version: 1.0
Source material
Canonbury Court
Canonbury Court
Johnston sketches (Edward Johnston, 1913)
Apta Mix


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Apta Geometric


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Apta Humanist



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Apta Mix

Mat
Apta Geometric

Mat
Apta humanist

Mat
Apta Mix • medium
Visual
wisdom
Apta Humanist • Bold

Apta™, DYMAXION
1938 250/Synergetic Diablero: 44mm



Apta geometric • thin

2024
250 feet 3,000
Apta geometric • Extrabold

Syzygy Geodesic Visceral