Weekend Type Header Weekend Type Header
Family overviewApta overview
Mix Thin Mix Light Mix Regular Mix Medium Mix Bold Mix Extrabold
Geometric Thin Geometric Light Geometric Regular Geometric Medium Geometric Bold Geometric Extrabold
Humanist Thin Humanist Light Humanist Regular Humanist Medium Humanist Bold Humanist Extrabold
about

Apta is a contemporary sans serif that celebrates the fascinating middle ground between humanist and geometric type design.

Born from a study of post-Johnston sign-makers' alphabets, it explores the natural affinity between these seemingly opposing styles. The typeface is built on classical Roman proportions but employs a strict mono-linear construction with vertically cut terminals – where shoulders meet stems in crisp, engineered joins. This systematic approach creates a rhythm of recurring apertures that bring warmth and flow to an otherwise mechanical framework.

Apta comes in three families – Mix, Geometric and Humanist – and in six weights with corresponding italics, while its OpenType features include stylistic alternate sets that let you dial between the other families and hybrid characteristics. This allows the typeface to adapt to different contexts while maintaining its core identity.
technical

Designed by: Hugh Morse 
Year: 2022
Glyphs: 688 
Encoding: Latin Extended

File Formats: OTF, WOFF, WOFF2

Version: 1.0
Source material
Canonbury Court
Canonbury Court
Johnston sketches (Edward Johnston, 1913)
Apta MixMix
AaGgJjMmNnTtWw AaGgMm
Apta GeometricGeometric
AaGgJjMmNnTtWw AaGgMm
Apta HumanistHumanist
AaGgJjMmNnTtWw AaGgMm
Apta MixMix
Mat
Apta GeometricGeometric
Mat
Apta HumanistHumanist
Mat
Apta Mix • MediumHumanist
Visual
wisdom
Apta geometric • Boldgeometric
Apta™, DYMAXION
1938 250/Synergetic
Diablero: 44mm
Apta geometric • Thingeometric
2024
250 feet
3,000
Apta Mix • ExtraboldMix
Syzygy
Geodesic
Visceral
Apta Geometric • ThinGeometric
Mind seeks
understanding
Apta Mix • ExtraBold ItalicextraBold italic
Innovation
springs from
controlled
creative chaos
Apta Geometric • MediumMedium
The creative mind requires both freedom and constraint, working within established patterns while discovering new possibilities for expression and understanding.
Apta mix • regularRegular
The path to understanding comes through direct experience, not through conversation alone. We must recognize that while the world appears chaotic, patterns emerge naturally through careful observation and thoughtful design. As creators and makers, we have the power to shape these patterns, to find meaning in complexity, and to build tools that transform how humans interact with their environment. The process requires both freedom and constraint, working within established forms while discovering new possibilities. Through this delicate balance of order and creativity, structure and spontaneity, we begin to see that everything is already connected - we simply need to reveal the inherent relationships.
Apta mix • lightLight
The path to understanding comes through direct experience, not through conversation alone. We must recognize that while the world appears chaotic, patterns emerge naturally through careful observation and thoughtful design. As creators and makers, we have the power to shape these patterns, to find meaning in complexity, and to build tools that transform how humans interact with their environment. The process requires both freedom and constraint, working within established forms while discovering new possibilities. Through this delicate balance of order and creativity, structure and spontaneity, we begin to see that everything is already connected - we simply need to reveal the inherent relationships.
Apta mix • light italicLight Italic
The path to understanding comes through direct experience, not through conversation alone. We must recognize that while the world appears chaotic, patterns emerge naturally through careful observation and thoughtful design. As creators and makers, we have the power to shape these patterns, to find meaning in complexity, and to build tools that transform how humans interact with their environment. The process requires both freedom and constraint, working within established forms while discovering new possibilities. Through this delicate balance of order and creativity, structure and spontaneity, we begin to see that everything is already connected - we simply need to reveal the inherent relationships.
type tester