Mix Thin
Mix Light
Mix Regular
Mix Medium
Mix Bold
Mix Extrabold
Geometric Thin
Geometric Light
Geometric Regular
Geometric Medium
Geometric Bold
Geometric Extrabold
Humanist Thin
Humanist Light
Humanist Regular
Humanist Medium
Humanist Bold
Humanist Extrabold
Apta is a contemporary sans serif that celebrates the fascinating middle ground between humanist and geometric type design.
Born from a study of post-Johnston sign-makers' alphabets, it explores the natural affinity between these seemingly opposing styles. The typeface is built on classical Roman proportions but employs a strict mono-linear construction with vertically cut terminals – where shoulders meet stems in crisp, engineered joins. This systematic approach creates a rhythm of recurring apertures that bring warmth and flow to an otherwise mechanical framework.
Apta comes in three families – Mix, Geometric and Humanist – and in six weights with corresponding italics, while its OpenType features include stylistic alternate sets that let you dial between the other families and hybrid characteristics. This allows the typeface to adapt to different contexts while maintaining its core identity.
Designed by: Hugh Morse
Year: 2022
Glyphs: 688
Encoding: Latin Extended
File Formats: OTF, WOFF, WOFF2
Version: 1.0
Mat
Mat
Mat
Visual
wisdom
wisdom
Apta™, DYMAXION
1938 250/Synergetic
Diablero: 44mm
1938 250/Synergetic
Diablero: 44mm
2024
250 feet
3,000
250 feet
3,000
Syzygy
Geodesic
Visceral
Geodesic
Visceral
Mind seeks
understanding
understanding
Innovation
springs from
controlled
creative chaos
springs from
controlled
creative chaos
The creative mind requires both freedom and constraint, working within established patterns while discovering new possibilities for expression and understanding.
The path to understanding comes through direct experience, not through conversation alone. We must recognize that while the world appears chaotic, patterns emerge naturally through careful observation and thoughtful design. As creators and makers, we have the power to shape these patterns, to find meaning in complexity, and to build tools that transform how humans interact with their environment. The process requires both freedom and constraint, working within established forms while discovering new possibilities. Through this delicate balance of order and creativity, structure and spontaneity, we begin to see that everything is already connected - we simply need to reveal the inherent relationships.
The path to understanding comes through direct experience, not through conversation alone. We must recognize that while the world appears chaotic, patterns emerge naturally through careful observation and thoughtful design. As creators and makers, we have the power to shape these patterns, to find meaning in complexity, and to build tools that transform how humans interact with their environment. The process requires both freedom and constraint, working within established forms while discovering new possibilities. Through this delicate balance of order and creativity, structure and spontaneity, we begin to see that everything is already connected - we simply need to reveal the inherent relationships.
The path to understanding comes through direct experience, not through conversation alone. We must recognize that while the world appears chaotic, patterns emerge naturally through careful observation and thoughtful design. As creators and makers, we have the power to shape these patterns, to find meaning in complexity, and to build tools that transform how humans interact with their environment. The process requires both freedom and constraint, working within established forms while discovering new possibilities. Through this delicate balance of order and creativity, structure and spontaneity, we begin to see that everything is already connected - we simply need to reveal the inherent relationships.